DECLINUL TURISTIC AL STAŢIUNII SÂNGEORZ-BĂI
Radu Cocean1
1Universitatea Babeș-Bolyai, Facultatea de Științe Economice și
Gestiunea Afacerilor, Str. Teodor Mihali, Nr. 58-60, 400591, Cluj-Napoca,
România
Abstract: The Tourism Decline of the Sângeorz-Băi spa - This article
analyses the rise and fall of tourism in Sângeorz-Băi – a popular spa in
Transylvania. The analysis focuses on the current stage of decline, explaining
the main factors that caused it and exemplifying it with statistical data,
customer reviews and on-the-ground direct observation. Overall, this case study
offers a useful insight into some bad strategic choices that can generate and
amplify the decline experienced by many spas in Romania.
Cuvinte cheie: declin, turism balnear, turism social, turism de îngrijire
a sănătății.
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