DECLINUL TURISTIC AL STAŢIUNII SÂNGEORZ-BĂI


Radu Cocean1


1Universitatea Babeș-Bolyai, Facultatea de Științe Economice și Gestiunea Afacerilor, Str. Teodor Mihali, Nr. 58-60, 400591, Cluj-Napoca, România

 


Abstract: The Tourism Decline of the Sângeorz-Băi spa - This article analyses the rise and fall of tourism in Sângeorz-Băi – a popular spa in Transylvania. The analysis focuses on the current stage of decline, explaining the main factors that caused it and exemplifying it with statistical data, customer reviews and on-the-ground direct observation. Overall, this case study offers a useful insight into some bad strategic choices that can generate and amplify the decline experienced by many spas in Romania.


Cuvinte cheie: declin, turism balnear, turism social, turism de îngrijire a sănătății.

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