ĪMBINAREA REALULUI CU VIRTUALUL CA PERSPECTIVĂ PENTRU DEZVOLTAREA TURISMULUI
URBAN ĪN CLUJ-NAPOCA
CRISTINA BOLOG1, ANDRAS MATHE2
1 Universitatea Babeş-Bolyai, Facultatea de Geografie, Str.
Clinicilor nr. 5-7, Cluj-Napoca, Romānia. e-mail: cpatrascu@geografie.ubbcluj.ro
2 Universitatea Babeş-Bolyai, Facultatea de Geografie, Str.
Clinicilor nr. 5-7, Cluj-Napoca, Romānia. e-mail:
matheandras@yahoo.com
Abstract: - Melting Real with Virtual as a Perspective for the Development of
Urban Tourism in Cluj-Napoca. A main problem in order to promote the tourism in
Cluj-Napoca is the lack of ability to interact constantly with the local
community and with national and international tourists. This is due to the lack
of a systematic and innovative management and tourism information and promotion
service. The fast technological development enables modern solutions and
innovative tourism management and communication, through which cities can
prepare for future tourism: tourists, landmarks, points of entry into the city,
tourist infrastructure, tourist information offices and events are all
interconnected! Cities and people communicate through the Internet, allowing
interaction between stakeholders and the locations where they are to be found,
with the help of modern technology tracking via mobile phone. Implementing such
a system will allow direct interaction of tourists and the local community to
the landmarks, events and tourism infrastructure at any time of a day. Tourists
can access on their own mobile phone (text, image or video), touristic
itineraries and maps, information about the options of accommodation, catering,
transport, details of events and sights. Recognizing the increasing importance
of online tourism promotion, there are some applications that automatically
increase the online visibility of the city (destination), especially through
social media. Moreover, it automatically generates the statistic database on a
variety of information on the tourist profile. All of these improve the travel
experience in Cluj-Napoca, leading to the city's touristic visibility and
generates a useful database.
Key-words: Smart Tourism City, urban tourism, proximity mobile tourism
marketing.
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