Universitatea Babeş-Bolyai, Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor,
Str. Teodor Mihali, nr.58-60, 400591, Cluj- Npoca, Romania.
ABSTRACT: Tourism resources represent the inputs for new tourism products. Therefore, any discussion about their evaluation and valuation should be rooted in the paradigm of innovation and new product creation. The article suggests that methodologies used for strategic planning of tourism development could be greatly improved this way.
Cuvinte cheie: potenţial turistic, Munţii Apuseni, wow factor, evaluare, produs turistic.
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